Project - Redesigning all-new Fire TV experience making it easier to find what customer wants to watch, with a redesigned main menu and a more personalized way to discover new entertainment.
Company - Amazon, Device and Design Group, Fire TV
Role - Lead Visual UX Designer, Design System
- Mainly responsible for defining the overall visual impression and constructing design system for new Fire TV core experiences - home, navigation, ads, profile, voice interaction experience with the objective of providing more immersive experience to our customer.
- The process included from identifying issues with the previous design, establishing objectives, defining design styles and patterns, up to building a robust design system for scalability and consistency.
Visual Team - Jeremiah Whitaker, Ryan Vulk, Jimin Kim
Project - Introducing a new way to find and navigate content through conversational interactions with the new Alexa, powered by natural language processing.
Company - Amazon, Device and Design Group, Alexa & Fire TV
Role - Lead Visual UX Designer
Due to my NDA, I am unable to share any specifics. If you have questions, feel free to send me a message to ejaechang3@gmail.com
Company - BMC Software
Project - The purpose of this project was to intensify our brand perception in the marketplace with modern, approachable and memorable brand image strategy.
Role: Design Lead
- Responsibilities included designing a brand symbol for 50 products and developing graphical elements to narrate the stories of our products.
Work Done in School of Visual Arts
Project Description: Secret Santa is a digital gifting app that makes sending gifts easier and more convenient, especially for those who are far away or short on time.
It helps maintain strong bonds and express love even from a distance.
Category: UI/UX, Branding
Project - This project involved developing a micro-brand for a premier tech event, where attendees learned about our software's cutting-edge innovations driving AI, data, and cloud initiatives. This year’s focus was on highlighting cloud technology.
Company - BMC Software
Role - Design Lead, Micro-branding
- Led the micro-branding efforts, creating symbols and visual elements for the software. This included designing online marketing materials, booth displays, and event posters.
Work Done in School of Visual Arts
Project Description: This project focused on creating a brand for a vintage furniture store, driven by a personal love for furniture. The brand highlights the value that furniture gains with age and the stories it carries. The goal was to develop a flexible logo to represent different areas of the household, aligning with the brand's focus on timeless, story-rich vintage pieces.
Category: Branding
